Email Marketing

Best Email Marketing Services

Email Marketing - The way to go!

With so many marketing tools like Artificial Intelligence, chatbots, virtual reality, etc., email marketing is still considered the most powerful channel for marketing. There are almost 4 billion email users worldwide, hence it is considered the best strategy for your business to reach out to its customers.

Email Marketing is the way of interacting with your target audience through emails. It is the most effective way of connecting with your potential customers, nurturing the relationship with them and converting them into clients while building credibility and loyalty at the same time.

This marketing strategy is all about expectations and it’s up to you - how you want to set them.

Before we dive deeper, let’s answer a few questions.

Why Email Marketing?

There are a number of reasons to support this answer. Let’s start by looking at some statistics from researches conducted worldwide: - For approximately 86% of professionals, email is the preferred channel of communication. - When it comes to converting leads, email is almost 40x more effective than Facebook and Twitter combined.

Why Email Marketing?

- Over 90% of consumers check their emails on a daily basis.

- The number of active email users is forecasted to reach 4.3 billion in 2023.

- For every $1 you spend on email marketing, you can expect an average return of $42.

- Nearly 9 out of 10 marketers use email marketing to distribute their content organically.

- The above statistics clearly suggest why email marketing campaigns should be used as an element of your marketing efforts.

What are the benefits of email marketing campaigns?

The benefits of marketing through email are too many to list, but here are a few :

  • Builds long lasting relationship with your customers:

      By preparing an effective email campaign, you remain in touch with your customers leaving an impression in their minds even when they are not in direct touch with you.
  • Increases brand awareness:

    • By being in constant touch with your customers through email, you remain at the top of their mind when they want something that your business offers.
  • Marketing:

    • As discussed above, it is the greatest tool you can use in your digital marketing strategy to market your products and services.
  • Generate leads and convert them:

    • A powerful email campaign will not only help you generate leads for your business but will also help you convert them into customers.
  • Promote your business content: :

    • Emails are a great way of promoting your content online.
  • Conclusion:

    • If you are not using emails to target your customers, it’s time you re-evaluate your strategy and make them a part of it. There are different ways to do it and you could use any of it, the point being that you have to start somewhere. Currently, it is providing huge returns for people willing to get started with it and the market is only expected to grow. It doesn’t have to be complicated. Just start and observe the results for your business!

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